Something I find incredibly cool is that they’ve found neandertal bone tools made from polished rib bones, and they couldn’t figure out what they were for for the life of them.
“Wait you’re still using the exact same fucking thing 50,000 years later???”
“Well, yeah. We’ve tried other things. Metal scratches up and damages the hide. Wood splinters and wears out. Bone lasts forever and gives the best polish. There are new, cheaper plastic ones, but they crack and break after a couple years. A bone polisher is nearly indestructible, and only gets better with age. The more you use a bone polisher the better it works.”
It’s just.
50,000 years. 50,000. And over that huge arc of time, we’ve been quietly using the exact same thing, unchanged, because we simply haven’t found anything better to do the job.
i also like that this is a “ask craftspeople” thing, it reminds me of when art historians were all “the fuck” about someone’s ear “deformity” in a portrait and couldn’t work out what the symbolism was until someone who’d also worked as a piercer was like “uhm, he’s fucked up a piercing there”. interdisciplinary shit also needs to include non-academic approaches because crafts & trades people know shit ok
One of my professors often tells us about a time he, as and Egyptian Archaeologist, came down upon a ring of bricks one brick high. In the middle of a house. He and his fellow researchers could not fpr the life of them figure out what tf it could possibly have been for. Until he decided to as a laborer, who doesnt even speak English, what it was. The guy gestures for my prof to follow him, and shows him the same ring of bricks in a nearby modern house. Said ring is filled with baby chicks, while momma hen is out in the yard having a snack. The chicks can’t get over the single brick, but mom can step right over. Over 2000 years and their still corraling chicks with brick circles. If it aint broke, dont fix it and always ask the locals.
I read something a while back about how pre-columbian Americans had obsidian blades they stored in the rafters of their houses. The archaeologists who discovered them came to the conclusion that the primitive civilizations believed keeping them closer to the sun would keep the blades sharper.
Then a mother looked at their findings and said “yeah, they stored their knives in the rafters to keep them out of reach of the children.”
Video based on quantum physics. The colored balls are placed together alone by the resonance of the quartz crystals. Each color has a different resonance. In the same way we group the people that vibrate in the same frequency. This is how the universe works.
This is an animation made in blender. You’ve thrown a handful of pseudo science shibboleths together and made it sound like hip delusion word salad, you high on life motherfucker.
I spent a while trying to figure out how this shit worked, different densities? Some sort of trick of the sorting mechanism? Naw, motherfuckers made this in a video editor and backfilled the colors so that it’d work out, you can imagine my disappointment
Bockstensmanen, a medieval person who happened to die in a bog which preserved his clothes (and more), clothes like hella comfy??
Like seriously. Comfy and warm wool clothes!
(yes this are pictures of his actual outfit, not reconstructed clothing. They were very well preserved in all except colour. The bog gave everything that yellow shade, i suspect)
It goes around the entire body! So perhaps not quite a mantel but.
A got a little hood with a fashionedble long thingy at the end
Warm that too! There is no openings for wind or anything, so like. Just pull hood over head, get warm!
Warm socks! Gotta keep em feets warm (and just like in english, the swedish words for trousers, byxor, is in plural in its normal form, just because the medieval version of trousers consisted of two separate peices like here.
Somewhere, there should be something for hos upper legs but idk were that one is)
Anyway! I do think one can tell that keeping warm was an important part of the logic behind bockstensmannens clothing. Not odd that, when he lived in Scandinavia and all…
When we already at it, with listning his entire outfit. Here his this shoes
Reconstruction in how he might have looked like in life. The musuem points out, that his skull was very smashed when found, werehas it might be a bit so so with this dolls facial similiarity with bockstensmannen in life. And his hair colour we know not, the bog will colour most hair red with enough time.
But that hairstyle! That he really had! Bockstensmannen wore like Peak Fluffy Medieval Hair Fashion in life
The entire doll wearing bockstensmannens reconstructed clothing
okay i just had a bad epiphany but corporate interest’s influence on the internet is going to become so much stronger now that generations that are internet naturalized have grown up and starting working as “social media consultants”. advertising is going to become so much more subtle, manipulate your behavior to a greater extent, and completely pervade every aspect of our lives the more we rely on the internet for everything from entertainment to social validation.
what im saying is its scary that corporate twitter accounts are getting good at twitter. to have the same avenue a human would to express themself. its like, an extreme anthromorphism of a brand, and that brand representing a corporate interest, and successfully passing itself off as a sentient entity on twitter, thats really weird to me.
like this is so fucked up. it doesnt immediately read as an advertisement, conceptually it executes the levels of irony and deconstruction that usually make for successful memes in this genre or whatever. its almost subverting itself, but ultimately it still succeeds as an advertisement. it makes me sick. for every misfire of corporations trying to relate (pepsi protest commercial), theres another company getting better at it
okay but like my thing about this is… who is actually eating at these places because shit like this? yeah it’s funny but i never go to wendy’s because a meme, if i go to wendy’s it’s because i want a gross burger and a frosty, same with taco bell and mcdonald’s and wherever the fuck.
i really think that you’re blowing this out of proportion and having very little faith in people’s ability to decide what they want for themselves. it’s just not that deep.
It’s not about the effectiveness of the ads in question, but their complete omnipresence in every aspect and moment of life, and how bizarre and sophisticated the mechanations of advertising have become. If people don’t call attention to these things, they become normal.
The effectiveness of marketing isnt one-to-one, like, “ad says burger is good, I think burger is good, I eat burger.” That was 50 years ago. Y'all, since then these multi-million dollar corporations have been hiring psychologists and sociologists and anthropologists to study how best to get under consumer skin and theyve figured out it’s not about making you WANT a burger,
It’s about creating a Brand Identity - an anthropomorphized personality that your brain fits into an established schema (system of thought) so it’s easier to just drop into the background of your everyday life. It’s not about making you want a burger, it’s about making it so, when you DO want a burger, the first place you think of is Wendy’s, because their ads have made you think about them five time already that day. And most importantly, it’s about making sure you dont realize how often they make you think about them, so you don’t resent how pervasive they’ve become. They do that by tricking your brain into thinking of them as just another human-like personality. Your Funny Meme Friend Wendy’s. Wine Aunt World Market. Woke Jock Nike. Even your Endearingly Unhip Uncle Geico.
(hey also if you want dozens of terrifying examples of what I mean, just type ‘brand identity schema’ into Google like I just did and take a gander at all those scholarly articles discussing how best to acquire consumers, like we’re a fucking commodity)
one time i said i didn’t like the wendys twitter and got called classist for hating retail employees
this shit works. it makes people like Brands. gets under their skin and in to their minds. when i said i didnt like the wendys twitter i personally offended people that viewed wendys as a friend, that viewed the wendys social media manager as a friendly individual that they respected.
the wendys social media manager is not your friend. they don’t even really exist. there’s no one person that writes the tweets for wendys. there’s a team of 20 something year olds that casually observe the latest meme trends and crank out mspaint memes because they know they’ll get retweeted if the memes are relevant.
they trick you in to thinking that Wendys is a hip friendly young person, and they manipulate you in to thinking that disliking marketing is somehow a “problematic” “un-woke” thing to do.
and it works.
install ublock origin. on mobile, block every promoted tweet you see. don’t let them convince you that this shit is normal.
